Ferrero to buy better-for-you breakfast brand Purely Elizabeth
The deal builds on the Luxembourg-based food giant's $3.1 billion acquisition of cereal maker WK Kellogg in 2025.
Europe’s FMCG industry, tracked daily
Fast-moving consumer goods across Europe, news, brands & jobs in one place.
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Latest across European FMCG
Aggregated from leading trade publications and linked back to the original source.
McDonald’s expanding specialty beverage lineup
McDonald’s USA is entering the world of energy with a Red Bull Dragonberry Energizer drink.
The Friday Checkout: Can Kroger’s new e-commerce chief sort out its messy online business?
Nate Faust brings a founder’s energy and an outsider’s perspective to a digital business that has become overly complex.
The hour people stopped buying: how the eclipse also blacked out Europe’s online stores
Wednesday evening’s solar eclipse had a striking effect on European online shopping behavior: according to payment data, consumers made nearly 38% fewer digital transactions at…
Lactalis To Acquire Saputo's UK Dairy Operations
Canadian dairy producer Saputo has agreed to sell its UK operations to French dairy firm Lactalis in a deal worth around £988 million.
Michaels debuts new store format at 3 locations
The spaces include revamped department layouts, new personalization services and a self-checkout queue exclusive to rewards members.
Company directory
Major FMCG companies in Europe
Profiles of the food, beverage and consumer-brand groups shaping the market, with a Belgian and European focus.
AB InBev
Belgium · LeuvenThe world's largest brewer, headquartered in Leuven. AB InBev owns a portfolio of more than 500 beer brands…
Agristo
Belgium · HarelbekeA Belgian family producer of frozen potato products, part of the West Flanders cluster that makes the region…
Ahold Delhaize
Netherlands · ZaandamDutch-Belgian retail group operating leading supermarket and e-commerce banners across Europe and the United…
Albert Heijn
Netherlands · ZaandamThe Netherlands' largest supermarket banner and the founding business of Ahold Delhaize, with a growing…
Aldi
Germany · Essen / MülheimThe pioneering German hard-discounter whose lean, private-label model reshaped European grocery retailing and…
Alken-Maes
Belgium · MechelenBelgium's second-largest brewer, formed by the merger of the Alken and Maes breweries and now part of…
Andros
France · Biars-sur-CèreA French family fruit-processing group best known internationally for Bonne Maman jams, with their gingham…
Ardo
Belgium · ArdooieA Belgian family business and one of Europe's leading producers of frozen vegetables, herbs and fruit…
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